Communicating worldwide the value of marble: PNA case history
Description
The innovative experience of the Network contract applied to the marble sector for the launching of a large-scale communication campaign about the value of authentic natural stones. The economic effort of network operators and of the PNA Direction have made it possible to develop and spread a strong advertising campaign for valorization and increased competitiveness of natural stone. With the slogan NO FAKES, NATURAL STONE IS BETTER architects, designers and interior decorators in USA e GB have been intercepted, in order to build a movement of opinion of all these developers in favour of marble.
Event languages: Italiano, English
How to participate: Public Free Event
Education credits: No
Speakers
Marco Carlo Pareschi
Head of Brand Strategy Consultancy in Bike Communication - Communication Agency
Stefano Ghirardi
President of PNA | Pietra Naturale Autentica
Flavio Marabelli
Honorary President Confindustria Marmomacchine
Organizers
