Wednesday, 26 May 14:30 15:30 (CEST)

Communicating worldwide the value of marble: PNA case history


The innovative experience of the Network contract applied to the marble sector for the launching of a large-scale communication campaign about the value of authentic natural stones. The economic effort of network operators and of the PNA Direction have made it possible to develop and spread a strong advertising campaign for valorization and increased competitiveness of natural stone. With the slogan NO FAKES, NATURAL STONE IS BETTER architects, designers and interior decorators in USA e GB have been intercepted, in order to build a movement of opinion of all these developers in favour of marble.

Event languages: Italiano, English

How to participate: Public Free Event

Education credits: No


Speaker - Marco Carlo Pareschi
Marco Carlo Pareschi

Head of Brand Strategy Consultancy in Bike Communication - Communication Agency

Speaker - Stefano Ghirardi
Stefano Ghirardi

President of PNA | Pietra Naturale Autentica

Speaker - Flavio Marabelli
Flavio Marabelli

Honorary President Confindustria Marmomacchine


Organizer - Veronafiere